What to take into consideration when using photography for communication?
“A photo is worth 1000 words!”. This is the most common quote we get in relation to photography. This is why when addressing the topic of communication it is important to also address photography and filming as they are not only a great tool of expression, but can also be used as part of other P.R. tools, like the social network pages, website or even press releases. Photos or videos can bring significant added value to any form of communication.
Still, not any photo (or video) is a good one. Here is what you need to take into consideration while taking a snapshot of something you want to communicate about:
What to take into consideration when using photography for communication?
Practical exercise
Using photography for communication
Review the different tips you got on how to make more appealing photos and try them out!
Here is your checklist: take some photos in which...
you are using focus to emphasize different objects
you get closer to your subject
the subject is not concentrating at the camera
people are standing in a funny and creative way
there is a message
you mix the different ways of taking a photo
Questions for the debriefing:
- How did you enjoy using the techniques?
- Do you see any improvement in the photos you were taking, compared to before the exercise?
- Do you find photography useful for your NGOs communication?
This project was co-financed by the ERASMUS+ programme of the European Commission 