What to take into consideration when using video for communication?

In the era of multimedia, videos are being used more and more. To imagine the scale, on YouTube alone, one of the most popular platforms for video sharing, 300 hours of new videos are uploaded every minute. That’s 12 and half days of continuous videos being created every minute.

While professional video making requires quite a lot of skills and also the right hardware and software, there are some very good results that can be obtained by amateurs, as long as some basic aspects are taken into consideration.

What to take into consideration when using video for communication?




Practical exercise

Movie festival

Participants will become movie critics in a "movie festival" you will present. Three videos will be showed and, for each, participants will have to share their opinion on the:


style of video that was used;

way it was filmed (camera position, proper usage of hardware, quality of video and sound, etc.);


setting, texts and other visual aids, music, etc.;

While the participants are offering feedback, the trainer should write down each aspect that was discussed and, at the end, together with the participants, to draft a list of DOs and DON'Ts related to video making.

Here are three movies you can use. Each of them was done by youngsters working with our associations, with no previous experience and minimum hardware and free software resources:




Practical exercise

Using videos for communication

Get together with your team and brainstorm about different ways in which you could make a video that presents the most important service that your organisation is offering to its target group. For starting, you can use the Internet to get inspiration from other similar projects or videos using different styles and techniques.

Decide about:

The service you wish to advertise, the interest that potential viewers may have in it and the main message of the video;

The style of video you will use;

The script you will “bring to life”, including the action, the scenes, actors involved, necessary backgrounds, etc.;

The locations in which you will be shooting;

The resources you will need;

For practicing but also for having more materials when editing, shoot the same scene from different angles and distances.

After editing it, share it with your friends and ask for their honest opinion, make necessary changes and publish it on your website and/or social media page.

Questions for the debriefing:

- How did you enjoy making the videos?

- Do you see any improvement in the videos you are taking, compared to before the exercise?

- Do you find videos as a useful mean of communication for your NGOs?


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